Privacy Policy

1. Introduction

BLVD Properties ("Company," "we," "us," or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any way. This policy applies to all users of our platform, including property buyers, sellers, tenants, landlords, and general visitors.

2. Information We Collect

We may collect the following types of information:

2.1 Personal Information

Information you provide directly to us, including your name, email address, phone number, nationality, residency status, and any other details you submit through our contact forms, inquiry forms, or account registration.

2.2 Property Preferences

Information about your property search criteria, preferred locations, budget range, property types, and investment goals that you share with us during consultations or through our platform.

2.3 Automatically Collected Information

When you visit our website, we may automatically collect certain information including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other usage data through cookies and similar tracking technologies.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our real estate services and platform
• To respond to your inquiries, schedule viewings, and facilitate property transactions
• To send you property recommendations, market updates, and promotional communications (with your consent)
• To personalise your experience and present relevant property listings
• To comply with legal obligations, including RERA regulations and UAE data protection laws
• To detect, prevent, and address fraud, security issues, and technical problems
• To analyse usage patterns and improve our website functionality and user experience

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

• Property Developers and Owners: When you express interest in a specific property, we may share your contact details with the relevant developer or property owner to facilitate the transaction
• Service Providers: We may share information with trusted third-party service providers who assist us in operating our platform, processing transactions, or providing services on our behalf
• Legal Requirements: We may disclose information when required by law, regulation, legal process, or governmental request, including compliance with RERA and other UAE regulatory authorities
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and understand user behaviour. Cookies are small data files stored on your device when you visit our website.

We use the following types of cookies:

• Essential Cookies: Required for the basic functionality of our website, such as session management and security
• Analytics Cookies: Help us understand how visitors interact with our website, allowing us to improve our services
• Preference Cookies: Remember your settings and preferences to provide a more personalised experience

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure server infrastructure, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymise it in accordance with our data retention policies and applicable regulations.

8. Your Rights

Subject to applicable laws, you have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you
• Correction: You may request that we correct any inaccurate or incomplete personal information
• Deletion: You may request that we delete your personal information, subject to legal retention requirements
• Opt-out: You may opt out of receiving marketing communications from us at any time by contacting us or using the unsubscribe link in our emails

9. International Data Transfers

Your information may be transferred to and processed in countries other than the UAE. In such cases, we ensure that appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws and regulations.

10. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be effective immediately upon posting the updated policy on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: